In September 2021, TikTok published a press release sharing the news of their big milestone. TikTok Celebrated a Milestone of 1 Billion Active Users in 2021 It’ll be interesting to see how it stacks against veteran platforms like Facebook and Instagram in the coming years. These statistics show how successful the app has become, providing even more reason to work with a Social Media agency and jump on board if you haven’t already. alone, there are 102.3 million users in 2023, and the number of users is expected to increase to 121.1 million by 2027. In the last few years, TikTok’s usage has truly exploded. He's known for his TikTok videos in which he mocks life hack videos. Khaby Lame took over Charli D'Amelio as the most followed TikTok account in June 2022 to lead the way as the app’s biggest creator. TikTok’s Top Star is Khaby Lame, Who Has the Most Followers dollars, securing its position as the most valuable unicorn on the global stage. Further, in April 2023, ByteDance, the Chinese technology firm behind TikTok, boasted an impressive valuation of approximately $200 billion U.S. It’s been valued at $66 billion by investors, which truly speaks to its success. dollars.Īlthough not quite Facebook’s $101.2 billion valuation, TikTok is still worth a considerable amount. In 2023, the TikTok App Was Valued at $66 billion U.S. The next most popular categories include dance, pranks, fitness/sports, and home renovations/DIY. This particular hashtag has amassed 535 billion hashtag views. And according to TikTok statistics, “entertainment” is the most popular content category on the platform worldwide. Hashtags are a great way to categorize content on social media, making it easier for people to find the types of videos they’re looking for. Based on Hashtags, Entertainment is the Most Popular Content Category It beat out long-time social media favourites Instagram, Facebook, and Snapchat in terms of downloads. An impressive honour for the video-sharing app, TikTok ranked as the most downloaded app of 2021.
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